CarDealership ai vs Mia Labs: Pricing & Feature Comparison (2025)
The automotive industry is rapidly adopting artificial intelligence to streamline operations, enhance customer experience, and boost profitability. At the forefront of this transformation are specialized car dealership AI platforms designed to handle the high volume of inbound and outbound communications that define modern dealership success. Two prominent players in this space are CarDealership ai and Mia Labs. Both offer solutions centered on the concept of an AI voice agent to automate phone calls, but their approach to integration, feature depth, and pricing transparency presents a critical choice for dealer principals and general managers. This comprehensive comparison delves into the core offerings, feature sets, pricing structures, and proven results of CarDealership ai and Mia Labs. We will explore which platform provides the most robust automotive AI service and the superior path to BDC car dealership automation, helping you determine the best AI for car dealerships looking to scale their sales and service operations in 2025.
CarDealership ai: The Voice-First Platform for Modern Dealerships
CarDealership ai is positioned as a voice-first car dealership AI platform, built from the ground up to understand and manage the complex, high-stakes conversations that occur daily in a dealership environment. It is designed not just as a tool, but as a complete system to augment or fully replace the traditional Business Development Center (BDC call center), offering a predictable and scalable alternative to manual staffing.
Core Product Engines
The platform’s capabilities are organized into three distinct, yet integrated, engines that cover the full spectrum of dealership operations. This modular approach ensures that the AI can work across both the sales and service departments, a key differentiator in the market.
1. Sales Engine: AI-Powered Automotive Sales
The Sales Engine focuses on capturing, qualifying, and nurturing leads from the very first contact, transforming the way dealerships handle sales inquiries. This is the ultimate automotive sales AI solution, ensuring no lead is missed and every opportunity is maximized.
- First Response AI: Provides instant inbound sales call answering, ensuring a sub-90 second response time, a critical factor in lead conversion.
- Inbound Sales Call Handling: Manages complex sales conversations, answering questions about inventory, features, and availability.
- Lead Qualification: Uses conversational AI to qualify leads based on budget, timeline, and specific vehicle interest, delivering high-quality leads to human staff.
- Outbound Sales Follow-Ups: Automates consistent and timely follow-up calls, a common weakness in traditional BDC sales processes.
- Sales AI Agent: A human-sounding agent that maintains a professional and helpful demeanor throughout the customer journey.
- Sales BDC With AI: Provides the tools to run a highly efficient, AI-augmented BDC.
- Sales Campaigns: Executes targeted outbound campaigns for new models, trade-in opportunities, or end-of-month pushes.
- Sales Coaching & Performance Insights: Provides data-driven insights to improve human sales team performance.
- Service-to-Sales Conversion: Identifies sales opportunities during service calls, such as trade-in potential, driving revenue across departments.
2. Service Engine: AI-Driven Fixed Operations
The Service Engine is dedicated to optimizing the fixed operations side of the business, providing a powerful automotive AI service that manages appointments, answers common questions, and drives re-engagement.
- AI Service Agent: A dedicated agent to handle service-related inquiries, from oil changes to complex diagnostics.
- Appointment Automation: Fully automates the booking, confirmation, and rescheduling of service appointments, reducing the burden on service advisors.
- Service Re-Engagement: Runs automated campaigns to bring back customers for routine maintenance or missed appointments.
- Service Advisor Call Handling: Augments the service advisor team by handling overflow calls and routine questions.
- Service BDC Automation: A complete solution for service BDC meaning a more efficient and cost-effective operation.
- Service Campaigns: Manages outbound campaigns for recalls, seasonal maintenance, or tire sales.
- Fixed Ops Performance Insights: Delivers detailed analytics on call volume, appointment rates, and revenue generated by the AI.
3. Voice Engine: The Core Technology
The Voice Engine is the foundational technology that powers the entire platform, ensuring the AI interactions are seamless, professional, and indistinguishable from a highly trained human agent. This is the heart of the car dealership AI voice assistant.
- AI Voice Agent: The core technology that enables human-sounding, natural conversations.
- Spam & Robocall Blocking: Protects dealership staff from time-wasting calls, allowing them to focus on revenue-generating activities.
- After-Hours Call Handling: Ensures 24/7 coverage, capturing leads and booking appointments when the dealership is closed.
- Intelligent Call Routing: Directs calls to the correct department or human agent based on the customer’s intent.
- Live Call Transfers: Seamlessly transfers complex calls to a human agent with full context.
- Call Recording & Monitoring: Provides full transparency and quality control over all AI-handled calls.
- Call Tracking & Analytics: Delivers deep insights into call performance and customer behavior.
Mia Labs: The 24/7 Automotive AI Phone Agent
Mia Labs, based in Allen, TX, offers a competing solution focused on being a dedicated 24/7 Automotive AI Phone Agent. The company positions its product, Mia, as a virtual agent that can speak just like a human, aiming to automate customer communications and ensure dealerships never miss a call.
Based on available information, Mia Labs’ primary focus is on the conversational AI aspect of dealership operations, specifically targeting the phone channel. The platform is designed to be an immediate replacement for missed calls and a supplement to existing staff.
Key Features
- Core Function: Acts as a car dealership AI agent to provide 24/7 phone support.
- Call Management: Specializes in AI call answering for car dealerships, handling both inbound and outbound communications.
- Appointment Scheduling: A core feature, allowing the AI to book, confirm, and manage service and sales appointments.
- Campaigns: Supports both Inbound/outbound campaigns, suggesting a capability for proactive customer outreach.
- Multilingual Support: A notable feature that allows the AI to communicate with a broader customer base.
- DMS Integration: Confirmed integrations with DMS, CRM, Lead Management, Service & Scheduling systems, including Tekion. This ensures the AI for dealership management systems can access necessary customer and inventory data.
- Inventory Knowledge: The AI is stated to know the dealership’s inventory and can explain car features.
- SMS Feature: Offers an inbound SMS feature to text back dropped or after-hours callers, capturing leads via text.
Analysis: While Mia Labs clearly offers a powerful AI receptionist for car dealerships, the public information available does not detail the same level of granular, department-specific features as CarDealership ai’s three-engine structure. The focus appears to be on the single “AI Phone Agent” functionality rather than a comprehensive, integrated Sales and Service BDC automation suite.
CarDealership ai Pricing (2025): Transparent and Scalable
CarDealership ai offers five distinct plans, providing clear scalability from a small, single-location dealership to a large agency or enterprise group. The transparent pricing model is a key differentiator, allowing dealerships to choose the right level of service without the need for a lengthy sales process.
Starter
100 minutes
- AI voice agent
- API & integrations
- Call transfers/SMS/calendar
- Unlimited Assistants
Business
Most Popular1,000 minutes
- 24/7 AI
- Workflow builder
- CRM/DMS integrations
- 10 concurrent calls
Pro
2,500 minutes
- Advanced BDC workflows
- Team access
- Priority support
- 25 concurrent calls
Agency
7,000 minutes
- White-label
- Unlimited sub-accounts
- 30-day onboarding
- 80 concurrent calls
Enterprise
Volume-based
- SLA, SIP trunk
- As low as $0.08/min
- SOC 2/HIPAA/GDPR compliance
Mia Labs Pricing (2025): Contact for Pricing
Mia Labs does not publish its pricing structure publicly. The company’s website and marketing materials consistently direct potential customers to contact for pricing.
Pricing Model: Contact for Pricing
The task input confirms the pricing is not publicly available, which is common for enterprise-focused software but can complicate initial evaluation and comparison.
Dealerships must engage in a sales consultation to receive a quote, which may be based on call volume, number of locations, or specific feature requirements. This lack of pricing transparency makes direct cost comparison with CarDealership ai challenging.
Feature Comparison Table: CarDealership ai vs Mia Labs
To provide a clear, side-by-side comparison, the table below evaluates both platforms across 20 critical features and capabilities essential for modern AI automation for car dealerships.
| Feature | CarDealership ai | Mia Labs |
|---|---|---|
| Primary Focus | Voice-First, Full BDC Replacement/Augmentation | 24/7 AI Phone Agent, Call Automation |
| AI Voice Agent | Yes (Human-sounding, Voice Engine) | Yes (Virtual agent, speaks like a human) |
| 24/7 Call Handling | Yes (Core feature across all plans) | Yes (Core feature) |
| Sales BDC Automation | Yes (Dedicated Sales Engine) | Yes (Inbound/Outbound Campaigns, Lead Qual) |
| Service BDC Automation | Yes (Dedicated Service Engine) | Yes (Appointment Scheduling, Service Integrations) |
| Inbound Call Handling | Yes (First Response AI, Intelligent Routing) | Yes (Call answering, Instant assistance) |
| Outbound Campaigns | Yes (Sales & Service Campaigns) | Yes (Outbound campaigns) |
| Lead Qualification | Yes (Budget, timeline, vehicle interest) | Yes (Implied via inventory knowledge) |
| Appointment Scheduling | Yes (Full automation) | Yes (Core feature) |
| CRM Integration | Yes (Extensive list, e.g., DealerSocket, DriveCentric) | Yes (CRM, Lead Management) |
| DMS Integration | Yes (Extensive list, e.g., CDK, Reynolds, Tekion) | Yes (DMS, Tekion) |
| Call Transfers | Yes (Live Call Transfers) | Yes (Implied by “Phone Agent” role) |
| SMS Capabilities | Yes (Included in Starter plan) | Yes (Inbound SMS feature for dropped calls) |
| After-Hours Coverage | Yes (Dedicated feature) | Yes (Dedicated feature) |
| Spam Blocking | Yes (Dedicated feature) | Not Explicitly Stated (Likely included, but not a core advertised feature) |
| Multi-Location Support | Yes (Agency/Enterprise plans) | Yes (Implied by enterprise focus) |
| White-Label Option | Yes (Agency Plan) | Not Explicitly Stated |
| OEM Certifications | Yes (Ford, GM, Toyota, Nissan, etc.) | Not Explicitly Stated |
| Pricing Transparency | High (5 public tiers) | Low (Contact for pricing) |
| Starting Price | $29/month (Starter Plan) | Contact for Pricing |
3-Way Comparison: CarDealership ai vs Mia Labs vs Traditional BDC/Manual Staff
Understanding the landscape requires comparing the two AI solutions not just against each other, but against the traditional model they aim to replace: the manual auto dealer BDC or general staff handling phone calls.
The comparison clearly shows that both AI solutions offer a massive leap in scalability and consistency over the traditional BDC model. However, CarDealership ai’s combination of transparent pricing, proven results (57% cost reduction), and explicit, detailed feature sets for both Sales and Service Engines gives it a significant advantage in the overall value proposition for a dealership looking for a complete BDC meaning car dealership solution.
| Factor | CarDealership ai | Mia Labs | Traditional BDC/Staff |
|---|---|---|---|
| Cost Structure | Predictable, tiered monthly subscription. Volume-based Enterprise option. | Custom, quote-based pricing. | High fixed cost (salaries, benefits, overhead). |
| Scalability | Instant. Can handle 80+ concurrent calls immediately. | Instant. Designed for 24/7 coverage. | Slow and expensive. Requires hiring, training, and managing staff. |
| Coverage | 24/7/365 (Dedicated After-Hours Handling) | 24/7/365 (Dedicated Phone Agent) | Limited to staff working hours, prone to missed calls after hours. |
| Quality/Consistency | 100% Consistent (Scripted, data-driven, human-sounding) | High Consistency (Virtual agent) | Highly variable, dependent on individual agent training and mood. |
| Focus | Voice-First, Full Sales & Service BDC Automation | Voice Agent, Call Answering, Appointment Booking | Primarily human-to-human interaction, often siloed between sales and service. |
| Data & Insights | Deep analytics on call performance, BDC, and fixed ops. | Call recording and tracking (implied). | Basic call logs, often requires manual tracking and reporting. |
| Key Differentiator | Transparent Pricing and OEM Partnerships. | Multilingual capabilities. | Human Empathy (though often inconsistent). |
Recommendation Section
Choosing the right car dealership AI software depends on your dealership’s specific needs, budget, and appetite for pricing transparency. Both CarDealership ai and Mia Labs offer a powerful AI phone agent for dealerships, but they cater to slightly different priorities.
Choose CarDealership ai if you want…
Choose Mia Labs if you want…
Final Verdict
For the vast majority of dealerships seeking the best AI for car dealerships in 2025, CarDealership ai is the superior choice.
While Mia Labs offers a strong AI voice agent and is a capable direct competitor, CarDealership ai wins on the critical factors of transparency, completeness, and proven results. The platform’s transparent, tiered pricing model, starting at an accessible $29/month, removes the barrier to entry and allows dealerships of all sizes to adopt advanced AI technology. Furthermore, the clear division of features into the Sales Engine and Service Engine demonstrates a deeper, more comprehensive understanding of the dealership workflow, offering a true, integrated automotive dealership software AI solution.
CarDealership ai’s proven track record including a 57% Cost Reduction and successful case studies like the California Toyota dealership handling over 41,500 calls provides the necessary confidence for a major technology investment. By offering a voice-first approach that can augment or fully replace the BDC, CarDealership ai provides a predictable, scalable, and highly effective path to modernizing dealership operations.
Frequently Asked Questions (FAQ)
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