CarDealership ai vs Seezar: Pricing & Feature Comparison (2025)
The landscape of car dealership AI is rapidly evolving, with solutions promising to revolutionize everything from lead generation to service scheduling. Two prominent players in this space are CarDealership ai and Seezar.ai. Seezar, an AI virtual assistant based in Dubai, UAE, focuses on a chat-based, sales-centric approach, leveraging GPT technology to provide 24/7 answers, car recommendations, and comparison tools. While effective for digital sales and lead generation automation, Seezar’s core strength lies in text-based interaction. In contrast, CarDealership ai offers a comprehensive, voice-first platform built specifically to handle the high volume of phone calls that define a modern dealership’s operations. CarDealership ai’s platform is designed to augment or fully replace the traditional BDC car dealership model by deploying sophisticated AI voice agents for dealerships across both sales and service departments.
CarDealership ai KEY FEATURES
CarDealership ai is a voice-first AI platform engineered to run modern car dealerships, going beyond simple chatbots to offer a complete suite of tools for sales, service, and voice operations. The platform is built around how dealerships actually operate, making it a true automotive dealership software AI solution.
1. Sales Engine - AI-Powered Automotive Sales
The Sales Engine focuses on maximizing lead engagement and conversion through intelligent automation.
- First Response AI: Instant inbound sales call answering.
- Inbound Sales Call Handling: Professional, human-sounding call management.
- Lead Qualification: AI-driven qualification based on budget, timeline, and vehicle interest.
- Outbound Sales Follow-Ups: Automated follow-up campaigns.
- Sales AI Agent: Human-sounding voice for seamless customer interaction.
- Sales BDC With AI: Augmentation or replacement of the traditional sales BDC.
- Service-to-Sales Conversion: Identifying and acting on sales opportunities within the service drive.
2. Service Engine - AI-Driven Service Operations
The Service Engine streamlines fixed operations, improving customer satisfaction and retention.
- AI Service Agent: Dedicated AI for service-related inquiries.
- Appointment Automation: Seamless scheduling and confirmation.
- Service Re-Engagement: Automated campaigns to bring customers back for service.
- Service Advisor Call Handling: AI support for service advisor tasks.
- Fixed Ops Performance Insights: Analytics to optimize fixed operations.
3. Voice Engine - Human-Sounding AI Voice Technology
The proprietary Voice Engine is CarDealership ai’s core differentiator, providing a seamless, human-like conversational experience.
- AI Voice Agent: The core technology enabling natural, voice-first interactions.
- Spam & Robocall Blocking: Protecting staff time from unwanted calls.
- After-Hours Call Handling: Ensuring no lead or service request is missed.
- Intelligent Call Routing: Directing calls to the right human or AI agent.
- Call Tracking & Analytics: Deep insights into call performance.
Proven Results & Trust
With over 500+ Dealerships Served and 30% Above Industry Benchmark results, CarDealership ai delivers 57% Cost Reduction. Trusted by OEM Partners like Ford, GM, Honda, Toyota, and more.
Seezar KEY FEATURES
Seezar, a product of Seez, positions itself as an AI virtual assistant tailored for the automotive retail sector, with a strong focus on digital sales and lead nurturing through a chat-based interface.
Core Focus: Chat-Based Sales and Lead Nurturing
- AI Virtual Assistant: A GPT-powered assistant for customer interaction.
- 24/7 Answers: Provides immediate, round-the-clock responses to customer inquiries.
- Car Recommendations: Uses data to suggest vehicles that match a customer’s needs.
- Car Comparisons: Allows customers to evaluate different vehicle options directly through the chat interface.
- Lead Generation Automation: Designed to capture and qualify leads through digital conversations.
- Sales-Focused: The primary application is in the sales funnel, driving digital transactions.
- Tech Stack: Leverages large language models (GPT) for natural, conversational responses.
- Integrations: Known integrations include Pinewood and Al Ghandi Auto.
Key Gaps: While Seezar is a powerful tool for digital sales, it appears to have significant gaps compared to CarDealership ai, particularly in the critical area of phone-based operations. No Voice-First Capability and Limited Service BDC Focus are major distinctions.
CarDealership ai Pricing (2025): Transparent and Predictable
CarDealership ai offers transparent, predictable pricing with five distinct tiers, ensuring that any size dealership or dealer group can find a plan that fits their needs.
Starter
100 minutes
- AI voice agent
- API & integrations
- Call transfers/SMS/calendar
- Unlimited Assistants
Business
Most Popular1,000 minutes
- 24/7 AI
- Workflow builder
- CRM/DMS integrations
- 10 concurrent calls
Pro
2,500 minutes
- Advanced BDC workflows
- Team access
- Priority support
- 25 concurrent calls
Agency
7,000 minutes
- White-label
- Unlimited sub-accounts
- 30-day onboarding
- 80 concurrent calls
Enterprise
Volume-based
- SLA, SIP trunk
- As low as $0.08/min
- SOC 2/HIPAA/GDPR compliance
Seezar Pricing (2025): Contact for Pricing
Seezar’s pricing model is less transparent, which is common for custom-built, enterprise-focused AI solutions.
Pricing Plans
- Standard: Contact for pricing. (24/7 AI assistant, lead generation automation).
- Enterprise: Contact for pricing. (Custom integrations, advanced features).
No public pricing tiers are available, which can make budgeting and cost comparison difficult for dealerships seeking a clear, predictable monthly expense.
Feature Comparison Table: CarDealership ai vs Seezar
This table provides a clear, side-by-side evaluation, comparing the core capabilities of CarDealership ai and Seezar, highlighting the distinct approaches each platform takes to AI for car dealerships.
| Feature | CarDealership ai | Seezar |
|---|---|---|
| Primary Focus | Voice-First AI for Sales & Service BDC | Chat-Based AI for Digital Sales & Lead Gen |
| AI Voice Agent | Yes (Human-sounding, core technology) | No (Primarily text/chat-based) |
| 24/7 Call Handling | Yes (Via Voice Engine) | No (Handles 24/7 chat/text) |
| Sales BDC Automation | Yes (Full augmentation/replacement) | Yes (Lead qualification, follow-up via chat) |
| Service BDC Automation | Yes (Dedicated Service Engine) | No (Focus is sales) |
| Inbound Call Handling | Yes (First Response AI, Call Routing) | No |
| Outbound Campaigns | Yes (Sales & Service follow-ups via voice) | Yes (Follow-ups via chat/text) |
| Lead Qualification | Yes (Via Voice & Text) | Yes (Via Chat) |
| Appointment Scheduling | Yes (Sales & Service) | Yes (Sales) |
| CRM Integration | Extensive (CDK, Reynolds, DealerSocket, etc.) | Limited (Integrates with Pinewood, Al Ghandi Auto) |
| DMS Integration | Extensive (CDK, Reynolds, Tekion, etc.) | Limited (Pinewood, etc.) |
| Call Transfers | Yes (Live, Intelligent Routing) | N/A |
| SMS Capabilities | Yes (Included in Starter plan) | Yes (As part of chat/follow-up) |
| After-Hours Coverage | Yes (For Calls and Digital) | Yes (For Digital) |
| Spam Blocking | Yes (Voice Engine feature) | No (Not applicable to chat) |
| Multi-Location Support | Yes (Agency/Enterprise plans) | Likely (Common for enterprise solutions) |
| White-Label Option | Yes (Agency plan) | Contact for Pricing (Likely custom) |
| OEM Certifications | Extensive (Ford, GM, Toyota, etc.) | None publicly listed |
| Pricing Transparency | High (5 public tiers from $29/mo) | Low (Contact for pricing) |
| Starting Price | $29/month | Contact for Pricing |
3-Way Comparison: CarDealership ai vs Seezar vs Traditional BDC
Understanding the full impact of an automotive sales AI solution requires comparing it not just to a direct competitor like Seezar, but also to the traditional methods it seeks to replace.
CarDealership ai emerges as the clear winner in this comparison because it is the only solution that combines the cost-effectiveness and scalability of AI with the comprehensive, voice-first capabilities needed to replace or augment a full-service BDC.
| Factor | CarDealership ai | Seezar | Traditional BDC |
|---|---|---|---|
| Core Capability | Handles 100% of phone and digital BDC tasks. | Handles 100% of digital BDC tasks (chat/text). | Handles all tasks, but limited by human capacity. |
| Cost | Predictable, low monthly cost. | Custom pricing, likely higher due to custom implementation. | High, variable cost (salaries, benefits, training, turnover). |
| Scalability | Instant, unlimited scalability during peak demand. | Highly scalable for digital traffic. | Limited by the number of employees on staff. |
| 24/7 Coverage | Yes (Voice and Digital) | Yes (Digital Only) | No (Requires costly after-hours staffing). |
| Training/Onboarding | Minimal; AI is pre-trained on automotive data. | Minimal; AI is pre-trained on automotive data. | High; constant training required due to high turnover. |
| Focus | Sales & Service | Sales Only | Sales & Service (often siloed) |
| BDC Keywords | Directly addresses BDC meaning car dealership by offering a superior, automated alternative. | Primarily focuses on digital lead generation. | The original model for auto dealer BDC. |
Recommendation Section
Choosing the right car dealership AI software depends entirely on your dealership’s primary pain points and strategic goals.
Choose CarDealership ai if you want…
Choose Seezar if you want…
Final Verdict
For the vast majority of North American dealerships, CarDealership ai is the superior and more complete car dealership AI solution.
While Seezar is a capable, modern chat-based assistant that excels at digital sales, it fundamentally fails to address the single largest source of inbound communication for a dealership: the phone call. CarDealership ai’s Voice-First approach, powered by its three core engines (Sales, Service, and Voice), provides a true, comprehensive alternative to the traditional BDC.
It is the only platform that can fully automate the entire customer journey—from the first inbound sales call to the service re-engagement campaign—all with a human-sounding AI voice agent. The combination of extensive DMS/CRM integrations, transparent pricing starting at just $29/month, and proven results across hundreds of dealerships makes CarDealership ai the clear winner.
Frequently Asked Questions (FAQ)
Ready to Transform Your Dealership with Car Dealership AI?
Stop losing leads and revenue to missed calls and limited BDC hours. Choose the voice-first, full-funnel solution trusted by over 500 dealerships. Start with CarDealership ai for $29/month.